SAB recently embarked on an initiative together with WWF South
Africa to develop a set of criteria aimed at helping
barley farmers understand their resilience and threats
against a well-researched set of best practices around
sustainable agriculture. Called the "Better Barley, Better
Beer" initiative, we sought to customise international best
practice guidelines to empower and support local barley
farmers towards a more sustainable future.
These guidelines are designed to support farmers to grow
barley on a more sustainable basis from economic, social
and environmental perspectives. It is in our common
interest to grow the economic assets of the farmers
while enhancing the social conditions and environmental
integrity of the landscape.
SAB aims to walk the journey with our farmers and learn
together on how to enhance the already substantial
contribution of barley farming to the country, its people
and the economy. The "Better Barley, Better Beer"
Initiative is a long term and innovative approach to ensure
that our farmers remain sustainable in a rapidly changing
world and our consumers continue to enjoy affordable and
top quality beers into the future.